I make it a point to avoid blogging about ad - there are better and far more interesting and insightful ad bloggers out there. But this is an one and only exception.
Given the cynicism of the age, it's hard for the cleverness of an ad to make someone smile/giggle/laugh. Let alone a print ad like this one. I believe this one won a Cannes Lion, whatever the colour-material - Bronze, Silver, Gold, Wood, Plastic... I have no idea. It doesn't matter really. But I haven't seen a good, long-copy ad for a while. Funny, while not trying too hard. It also keeps the VW spirit too, in a way paying homage to the old "Lemon" ad.
2 comments:
Hi,
Just saw you comments regarding the DDB print ads. You know these ads were done in the 1960s right? It was Benrbach's (the B in DDB) first award winning ads.
Hi Tai Tai: The golf ad is sort of a tongue-in-cheek tribute to the old school DDB-made VW print ads. If you click on the image and read, then you would see that customers could only get their '74 Golf serviced for free only by 12 Jan 2008.
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